Our Approach

Every business is unique, and each requires its own exclusive and personal touch. That is why we focus on quality, not quantity; we aim to provide a responsive and personal approach to each project to ensure that our clients can benefit from their investment.

Our Mission

Ibrahim Group Strategies specializes in not only changing public perception and raising brand awareness but also organically engaging the public and allowing them to advocate for your business. Our mission is to make you the reference and leading authority in any venture.

Our People

Our team consists of well-practiced, efficient professionals. We have what it takes to acquire a deep understanding and connection with your business. Our experts will help you bring your creative ideas to life, developing the best campaigns and strategies to meet all of your needs.

We Have The Right Solutions

Surrounded by smart, passionate people and with the best tools and approaches at your disposal, you’ll take giant leaps toward creating a brand, becoming an industry leader and making a difference.

Engagement Strategies

We use data to understand what people are interested in, why it matters to them and how they want to interact—creating a meaningful engagement experience.

Digital and Social Communications

We create comprehensive social media strategies that align with your vision & brand. Go viral, spread the word, & reach more customers.

Crisis Management

Proactive crisis management activities include forecasting potential crises and planning how to deal with them.

  • 1


    Deeply engage with each client to better understand the big picture so we can have a cohesive plan that both fits and builds upon your business’ overall strategy.

  • 2


    Come to understand the issues and trends that you face and the various audiences you serve – consumers, retailers, stakeholders, franchisees, etc.

  • 3


    We make sure we understand your objectives and then deliver strategy-based public relations plans and programs that are measurable to your goals.

  • 4


    Run projects with small, focused teams that work with you, or large, robust teams who integrate with you to become a seamless element of your operations.

Our Latest News

Read more about our latest news posts and be informed. We understand the success secrets of the world's most successful business companies.

Black Friday and COVID-19

Canadian retailers are well aware that this will be the most digital holiday shopping season on record. Across Canada, over 70% of Canadian holiday […]

Our Clients

IGS has the breadth and depth of press, media and analyst relationships that are used to grow big companies, but they also bring the scrappy, gritty, “we’re all in this together” attitude of a startup. They are a great partner and an integral part of our success!
Mark William - COO and Senior Analyst
IG Strategies has an enviable track record in delivering cost effective and creative solution in PR. Their personable style and industry knowledge, together with a large network of contacts, ensures that they constantly deliver great results in a timely manner.
Emily Ross - Marketing Director
Ibrahim Group Strategies never hesitates to get involved, and they have helped myself and my company achieve some amazing things.
Andrew Adams - Managing Editor

Speak with an expert

Surrounded by smart, passionate people and with the best tools and approaches at your disposal.