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Red Lobster at a Crossroads: A Marketing Perspective on Rejuvenation

Red Lobster has been a household name for decades, synonymous with celebratory seafood feasts. Their commitment to quality and creating a welcoming dining experience deserves recognition. However, the recent filing for Chapter 11 bankruptcy protection highlights the need for brands to constantly evolve alongside their customers. Marketing Missteps: Losing Touch…

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Don’t Count Out Long-Form Video Yet: Building Communities in the Age of TikTok

The world of social media moves fast. We've all witnessed the explosion of short-form video content, with platforms like TikTok capturing our attention with bite-sized bursts of entertainment and information. But here at Ibrahim Group Strategies, we're seeing a fascinating counterpoint emerge: the rise of long-form video content on established…

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Catalyzing Retail Success: Unveiling New Shopper Trends with Alex and Google

Introducing Alex, a visionary retailer leveraging Google tools for revolutionary sales. Explore the new consumer landscape and why Google is the ultimate game-changer. 🛍️💡 Elevate Smart Shopping: Today's consumers seek value, top-notch service, moving beyond discounts. Their intentional choices prioritize necessity over impulse. 🔍📦 Opt for Quality: A significant 53%…

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Unveiling the Dynamic Synergy of Video Trends, Culture, and Success:

Unveiling the Dynamic Synergy of Video Trends, Culture, and Success: Insights by Tarek Ibrahim, CEO of IG Strategies Introduction: Welcome to the vibrant world of IG Strategies, your gateway to innovative marketing prowess! Today, we embark on an exciting journey, combining the insights shared by our visionary CEO, Tarek Ibrahim,…

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Unveiling the Power of Video Trends and Culture

Unveiling the Power of Video Trends and Culture: Insights by Tarek Ibrahim, CEO of IG Strategies Introduction: Welcome to IG Strategies, where innovative marketing strategies meet unmatched expertise! We are delighted to present exclusive insights into the dynamic realm of video trends and culture, as shared by our visionary CEO,…

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Maximizing Social Media Success: Staying Ahead of the Algorithm Updates

Part Creative, Part Strategy all IG Strategies. By Tarek Ibrahim In today's digital era, social media has become an integral part of our lives. Platforms like Google, TikTok, and Instagram have revolutionized the way we connect, share, and engage with others. As a social media expert at IG Strategies, one…

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Consumer trends every business needs to understand in 2023. 

    Artificial intelligence in humanoid head with neural network thinks. AI with Digital Brain is learning processing big data, analysis information. Face of cyber mind. Technology background concept. Written by: Tarek Ibrahim   To help your business stay ahead of the competition, IG Strategies has compiled a list of…

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Social Media is a New Business Engine

  Social media are no longer a want but a need for every business-minded person. People create online business networks, interacting with friends and loved ones, learning the latest news and discoveries with a simple click of the mouse. Today, there are around 4 billion or active social media users,…

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New Logo, New Challenges, Right Direction?

New Year - New Look. Someone starts it with a new haircut, new job, or a new car. General Motors (GM) decided to start it with a new logo that supposedly reflects its newly found dedication to electric vehicles. The new logo features lower case GM letters in a sparkling…

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