Maximizing Social Media Success: Staying Ahead of the Algorithm Updates

Part Creative, Part Strategy all IG Strategies.

By Tarek Ibrahim

In today’s digital era, social media has become an integral part of our lives. Platforms like Google, TikTok, and Instagram have revolutionized the way we connect, share, and engage with others. As a social media expert at IG Strategies, one of the leading marketing firms in Canada, we understand the significance of staying on top of the latest trends and algorithm updates to help businesses thrive. In this blog post, we’ll delve into the recent news about Google, TikTok, and Instagram, highlighting the importance of having a firm that is always ahead of the curve.

  1. The Power of Google’s Algorithm Updates:

When it comes to online visibility, Google’s algorithm updates play a crucial role. It is essential for businesses to align their strategies with these updates to rank higher in search engine results. Recently, Google introduced a core algorithm update that emphasizes user experience, site performance, and mobile-friendliness. At IG Strategies, we continuously monitor these updates, ensuring our clients’ websites are optimized to meet the latest requirements.

  1. TikTok: Riding the Wave of Creativity:

TikTok has taken the social media world by storm, providing a platform for users to create and share short, engaging videos. With its ever-evolving algorithm, TikTok aims to enhance user experience by curating content based on individual preferences. As a social media expert, we understand the importance of leveraging TikTok’s algorithm to reach a wider audience. Our team at IG Strategies is well-versed in the latest TikTok trends and can create captivating content that resonates with your target market.

  1. Instagram: Keeping Up with the Changes:

Instagram, being one of the most popular social media platforms, constantly updates its algorithm to prioritize meaningful content and improve user engagement. Recently, Instagram introduced a new algorithm that focuses on factors like engagement rates, relevancy, and authenticity. At IG Strategies, we excel in creating visually appealing and compelling content that aligns with Instagram’s algorithm updates. We help businesses stay relevant, build a strong brand presence, and connect with their target audience effectively.

  1. Importance of a Social Media Expert:

Navigating the ever-changing landscape of social media algorithms requires expertise and dedication. As a small but mighty marketing firm based in Windsor, ON, IG Strategies has established itself as one of the best in the business. We pride ourselves on our ability to stay up-to-date with the latest algorithm updates across various platforms. Our team of experts continuously fine-tunes strategies to ensure our clients’ social media campaigns yield remarkable results.

  1. The Creative Edge of IG Strategies:

What sets IG Strategies apart from other marketing firms is our unparalleled creativity. Despite being a small firm, we have the knack for crafting innovative and captivating content that captures attention and drives engagement. Our team of talented designers, writers, and strategists work collaboratively to bring your brand’s vision to life. Whether it’s developing visually stunning Instagram posts or producing engaging TikTok videos, we excel at delivering unique, tailor-made content that resonates with your target audience.

  1. Embracing Success with IG Strategies:

Partnering with IG Strategies means embracing success in the digital realm. Our team’s expertise in navigating the intricate algorithms of Google, TikTok, and Instagram ensures that your brand remains visible, relevant, and influential. We take pride in our ability to stay ahead of the curve, helping our clients stand out in the crowded social media landscape and achieve their business goals.

As social media continues to evolve, staying on top of the latest algorithm updates is essential for businesses to succeed. At IG Strategies, we pride ourselves on being one of the best marketing firms in Canada. Our expertise, creativity, and dedication to staying abreast of algorithm updates set us apart. From Google’s core algorithm updates to TikTok’s creative wave and Instagram’s evolving algorithm, we have the knowledge and skills to maximize your social media success.

With Google’s algorithm updates focusing on user experience, site performance, and mobile-friendliness, we ensure that your website meets the latest requirements to rank higher in search engine results. Our team at IG Strategies stays updated with Google’s ever-changing algorithms, implementing effective SEO strategies that drive organic traffic and boost your online visibility.

TikTok’s algorithm thrives on creativity and personalization. Our social media experts are well-versed in the latest TikTok trends, enabling us to create captivating videos that resonate with your target audience. By leveraging TikTok’s algorithm, we help your brand gain exposure, increase engagement, and build a loyal community of followers.

Instagram’s algorithm updates prioritize meaningful and authentic content. At IG Strategies, we understand the importance of creating visually appealing and engaging posts that align with Instagram’s algorithm. Through strategic planning, content curation, and community management, we help your brand stand out, connect with your audience, and achieve tangible results on Instagram.

Partnering with a social media expert like IG Strategies is essential in this fast-paced digital landscape. Our dedication to keeping up with algorithm updates, combined with our creative edge, sets us apart from the competition. Despite being a small firm in Windsor, ON, we deliver big results through innovative content strategies that captivate your audience and drive business growth.

In a world where algorithms constantly evolve, entrusting your social media success to IG Strategies means embracing the expertise, creativity, and cutting-edge strategies required to stay ahead. We take pride in our ability to navigate the complex algorithms of Google, TikTok, and Instagram, delivering exceptional results for our clients.

Don’t let algorithm updates overwhelm you. Let IG Strategies be your trusted partner in maximizing your social media success. Contact us today to unlock the full potential of your brand in the dynamic world of social media marketing.

Consumer trends every business needs to understand in 2023. 

Artificial intelligence in humanoid head with neural network thinks. AI with Digital Brain is learning processing big data, analysis information. Face of cyber mind. Technology background concept.

Written by: Tarek Ibrahim

To help your business stay ahead of the competition, IG Strategies has compiled a list of trends consumers are expected to focus on in 2023. 

1. Value and Trust 

In 2023, consumers are focused more than ever on whether a product or experience is trustworthy and can provide them with good value. Consumers are considering their budgets more and may become more price-sensitive during a recession.

  • Consumers are turning to reliable reviews and word-of-mouth to assess brand trustworthiness and value.
  • Budget-friendly and sustainable products or experiences can help build loyalty amongst your customers.
  • Consumers are increasingly seeking out products and services that offer speed, simplicity, and ease of use.
  • Having influencers promote your products or services can help you reach a new, engaged audience that may not be familiar with your brand.

2. Community and Health

Consumers are looking for brands that prioritize action over words and are supporting movements that are compassionate, not only to their customers, but also for communities around the world.  

  • Consumers are placing greater importance on physical and mental health, and seeking products and services that support their overall well-being and the well-being of their neighbors and communities. 
  • Consumers are becoming more aware of the impact their purchasing decisions have on the environment and society, and are demanding environmentally friendly products and practices from brands.

3. Evolving Technology

In 2023, consumers are seeking out products and experiences that enhance their lives. More people are working from home or have hybrid work schedules which has allowed them to explore more virtual spaces and experiences. Customers are researching before making decisions to ensure they prioritize the products and services that best suit their needs. 

  • Consumers are increasingly adopting new technologies, such as voice assistants and smart home devices, and brands need to keep up with these trends to remain relevant.
  • Marketers should combine traditional advertising with new insights and AI-powered tools. 
  • AI-powered chatbots and virtual assistants can provide 24/7 customer support, handle simple inquiries, and direct customers to the right resources.
  • Since consumers are looking for more personalized experiences, businesses can use AI to personalize customer experiences, such as recommending products based on previous purchases or preferences.

By implementing these changing consumer trends for 2023, IG Strategies can help your business develop a comprehensive marketing plan that outlines your goals, budget, and target audience, while staying ahead of the competition and evolving market trends.

5 Ways You Can Use Social Media Marketing for Your Business: 

Social Media Marketing Agency Tips and advice to help you grow.

Social Media is a New Business Engine

Social media are no longer a want but a need for every business-minded person. People create online business networks, interacting with friends and loved ones, learning the latest news and discoveries with a simple click of the mouse. Today, there are around 4 billion or active social media users, and the number grows exponentially every second. Yes, social media is here to stay, and it is already a significant part of our lives and work. 

Social media takes over the title of the main channel of marketing and advertising, leaving traditional broadcast and print media to slowly fade into oblivion.

If you still think about how social media can help your business, let me walk you through a few points with some interesting facts and stats. 

Social Media and Brand Awareness

Facebook is the first most visited website, followed by YouTube, with a staggering 1.95 billion users. Facebook is also the most searched query on Google, followed again by the video-sharing platform YouTube. 

With more consumers spending more time on social media – businesses should follow the lead. Today, there are more than 60 million Facebook Business Pages reaching billions on the social media platform. 

Here are quick Facebook numbers:

Social Media and Brand Loyalty

In 2021 it becomes normal to obtain loyal fans through social media and not through the expensive billboards at Time Square. For example, 66% of users between the ages of 18 and 24 are more loyal to the brands they follow on social media than those they discovered offline. 49% of Facebook users confirm that they will support and promote (re-share) the brand pages they liked on the platform.

Social Media and Sales

Robust economies, like the United Kingdom (78%), South Korea (74%), Germany (74%), Sweden (70%), and the U.S. (69%), have the highest percentage of the population that purchasing items online.

Interestingly, the highest percentage of users — ages 18 to 34 years — has the most buying power, and they are the ones who base their choices on social media influence factors. According to a Nielsen study commissioned by Twitter, one in four new vehicle buyers in the United States used Twitter to help cement their decision and secure their purchase.

Quick numbers:

  • 39% of senior marketing specialists said they saw a medium return on investment (ROI) from organic social media posts.
  • 20% saying they received the highest ROI from this sort of marketing channel.
  • 36% said paid ads and promoted posts brought in medium ROI.
  • 17% said the social media ads provided high ROI.

It is impossible to deny the level of social media influence over our lives and businesses. As a giant network, it reaches to and connects everything – consumer choices, brand awareness or loyalty, sales, and the way we do business today. Trust our words – if you are not going to think about your social media strategy today – your business will be down tomorrow. 

New Logo, New Challenges, Right Direction?

New Year – New Look. Someone starts it with a new haircut, new job, or a new car. General Motors (GM) decided to start it with a new logo that supposedly reflects its newly found dedication to electric vehicles.

Branding Logo Windsor Ontario

The new logo features lower case GM letters in a sparkling fresh blue frame. And, of course, nothing says zero-emissions like a thin blue line under the letter m. It is not a joke. GM indeed thinks so:

The new GM logo features a colour gradient of vibrant blue tones evoking the clean skies of a zero-emissions future and the energy of the Ultium Platform [GM’s EV battery system]. The rounded edges and lower-case font create a more modern, inclusive feel. The underline of m connects to the previous GM logos visually representing the Ultium Platform. And within the negative space of the m is a nod to the shape of an electrical plug.

I take this change with a grain of salt, and here is why. The logo is crucial – it is a silent symbol of your brand that builds trust and recognition. The quality of your product and services is an extension of the company logo. Logo creation is a million-dollar industry and requires precision and thorough thinking.

Remember the Gap logo story in 2010? Months of design work, launch planning, marketing and millions of dollars lead nowhere but the public uproar and return to the roots. GM may have been heading to the same circle of hell.

However, GM says that changes display the evolution of its brand:

As GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.

I am not so sure about it. An unfamiliar and unoriginal logo will hardly build an image for an old company in a new market.

When I saw the new logo for the first time, nothing in my head said “GM.” It could be anything, I thought. A Great Mountain travel agency? Ginger Mingles dating service or Green Mile correctional institution? Anything, but not GM.

The renewal is featuring a marketing call – EVerybody In, as well. And it is a stall on its own. It looks good and starring Malcolm Gladwell, pro surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby, and gamer Erin A. Simon as brand influencers. Good names, great people, but not EVerybody In, as promised.

Marketing Windsor Ontario

The campaign lacks diversity and feels like GM was sleeping 2020 over, woke up and made an awkward attempt to be “In.” 

Nevertheless, GM kept the old talking points about safety and price convenience, which look rather unfit with the unfamiliar new look. These two things were the parts of the GM 113 years history and its logo, not anymore.

Do not get me wrong – I support its appeal to a new customer cohort that holds non-conventional views. That is what Tesla did, for example. But was it the right way to achieve this goal? BMW keeps the coolest sweet 16 car status and advances its green vehicles without discarding a century-old history, brand recognition, and customer trust.

I believe GM’s vision of the future is noble. Its plan to invest more in electric and autonomous vehicles deserves respect. But nothing of it is reflected in the logo. Nothing says we are an old friend in a new shirt, and we are ready to rock. It more like: we have no idea what we are doing whatsoever. 

Black Friday and COVID-19

Canadian retailers are well aware that this will be the most digital holiday shopping season on record. Across Canada, over 70% of Canadian holiday shoppers say they are browsing online, not in-store.1 But as the second wave of the pandemic sweeps across Canada, many regions are potentially going back into lockdowns or implementing restrictions like reduced shopping mall capacity. This will have a big impact on how Black Friday and Cyber Monday week (BFCM) plays out across the country.

in-article COVID holiday trends.jpg

Source: Google commissioned Ipsos COVID-19 tracker, CA~n=600 online consumers 18+ per market who will shop for the holiday season. Oct 22-25Share

Businesses can’t take a cross-Canada, one-size-fits all approach. As BFCM inches closer, retailers must go a step further to address local realities — and be prepared to move to an online-only model on short notice. It also means that virtual gift offerings, like gift cards, will become even more essential.

Search trends point to online-only holiday shopping in highly-affected provinces

Earlier this fall, we saw in-store shopping behaviours on the rise, but recent search trends from Manitoba may hint at where things are headed. The province is currently experiencing some of the largest outbreaks in the country and unsurprisingly, people have shifted back to online shopping behaviours similar to early pandemic days.

In Manitoba, search interest for “gift cards” is up nearly 2X the national average, and search interest for “curbside pickup” are over 14X the national average. This is the same level of demand that Ontario witnessed during the first wave peak of the pandemic back in May.

We’re starting to see similar gift card trends play out in British Columbia and Eastern provinces. In Quebec for example, search interests for “carte cadeau” (gift cards) are over 1.5X higher than the national average. Search interest is also on the rise for contactless options, specifically in British Columbia where “curbside pickup” grew in the last two weeks.

in-article 66 percent.jpg

Source: Google commissioned Ipsos COVID-19 tracker, CA~n=600 online consumers 18+ per market who will shop for the holiday season. Oct 22-25Share

Search interest for “same day delivery” in Manitoba is also up over 3X the national average, indicating the growing need for speedy delivery options. As well, searches for “christmas wrapping paper” are 12X above the national average, indicating that gifts are being bought and delivered to home, wrapped and shipped.

In Ontario and British Columbia, we’re seeing search interest for “same day delivery” match early pandemic levels. And in Ontario, search interest for “online sales” are 5X higher versus last year, further stressing the importance of having an online presence.

Use regional search trends to adapt local strategies

To meet consumers where they are shopping, retailers must take a local and regional approach that considers rapidly-changing situations and local needs, from gifts to delivery services.

  • Check provincial search trends weekly for a real-time, province-by-province view. Are there services that could help meet demand? When checking search terms in Google Trends Canada, look at the “interest in subregion” section to see new bursts of search interest. Here’s a helpful tutorial on how to stay on top of search trends in a dynamic market.
  • Offer online gift cards to offset supply issues and delivery lags, and make sure they are front-and-centre on your website. Advertise them as you would a regular product, as 38% of Canadians plan to give more gift cards than in previous years.2 Potential store closures will continue to add friction to the consumer journey and people will want fast, easy alternatives.
  • Update online listings and e-commerce channels to reflect local realities. Canada-wide retailers should make sure local stores and Google My Business profiles have updated hours, contactless options like delivery and curbside pickup, and product availability listed clearly. Even local retailers should look at their web analytics to see where their online customers are coming from, and anticipate the products they’re looking for. E-commerce is expected to double this holiday season, and will be the new reality beyond the holiday season. Keeping e-commerce channels updated now will set up retailers for long-term success.

This will be the most digital Black Friday, Cyber Monday on record. By using regional search trends, retailers can stay on top of local realities, understand consumer preference, and adapt their marketing strategies quickly to better serve their customers across Canada.